Logos for Small Business... KISS
Does Your Logo Work for You?
Logos are more than just pretty pictures, they are a visual representation of your organization. Following some basic rules your logo can become synonimous with your organization and act as a visual reminder of who you are in almost any medium.
Keep it simple.
Use some (but not too much) colour.
Let the picture have some inherent meaning.
You don't have to pay a marketing company thousands of dollars to get a great logo but you do want to invest at least some thought into it. Ideally your logo will become your brand and you want something that you'll be happy and that will remain relevant as your organization grows.